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Goals Genius is Brooklyn’s Regional Winner for SBA’s InnovateHER

goals genius

Bianca Cabrera, founder of Goals Genius

Brooklyn, NY

June 3, 2017 – Good Management & Investments (GOOD) partnered with the Small Business Administration (SBA) to select a regional winner for InnovateHER. Over 80 women submitted their business plan to improve the lives of other women and families. The event was held on June 2, 2017 at 6pm at the Co-Lab Factory.

“Women-only pitch competitions was an eye-opener for me. It had a completely different feel than other pitch competitions that I have seen in the past,” said participating judge, Busayo Odunlami, the Chief Operating Officer at Venture Smarter.

“After reading these business plans,” Ebonique Ellis, co-founder of GOOD said at the event,


“I am positive that the future of CEOs of Fortune 500 companies reside in this room.” The event had founders of OuiShave, Sukoon Active, and LuxLock in attendance. However, the judges selected Bianca Cabrera’s pitch for Goals Genius as the regional winner.

According to Ms. Cabrera’s business plan, “Goals Genius is a SaaS web and mobile platform that is designed by and built for teachers and school administrators to improve and provide evidence for the required documentation in special education, as well as help proactively manage growth and accommodations for students with disabilities.  All information can be transparently shared with teachers, students, and families to enable all stakeholders to support our students who need it the most.”

Ms. Cabrera has been a special education teacher for over five years. While her founding partner Craig Limoli is an MBA candidate at the Wharton Business School. He has worked in technology strategy consulting for IBM.

Goals Genius has already received the Social Innovation Award from Teach for America. If they receive the first place award through the InnovateHER award, they would have enough funding to complete the prototype.

Women Founders pitching for SBA InnovateHER

Hosting this event, allowed many of the women-led technology start-ups to be introduced to the company Inclusion. Saeed Jabaar, founder of Inclusion, volunteered to help judge this event. His nonprofit focused on educating more diverse communities computer coding. Ms. Cabrera at the end of the event mentioned that she intends to use his company to help fill out her developer team. She has said, “Diversity is important to me. My ambition is to have a more diverse developer team and to encourage more female participation in the tech field.”

Mr. Limoli remarked that, “The entrepreneurship course offered by Good Management & Investments has helped us put together the missing pieces of our business plan.” While other participants such as, Kim Bush of Baden Baden Bath House, used the course to formalize an idea into a working strategy.

After the success of working with the SBA for InnovateHER, GOOD is looking to hold more pitch competitions in the coming year.


About Good Management & Investments

Good Management and Investments was founded in July 2016 to fulfill the market’s need for low-cost affordable business consulting packages for new entrepreneurs. Its mission is to value human capital and productivity.


14 Dekalb Ave, 3rd Fl

Brooklyn, NY 11201




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Women Entrepreneurs Given Pathway to Success by SBA

$70,000 in Prize Money rewarded by Small Business Administration for Women Entrepreneurs

Brooklyn, NY, PR Newswire

May 12, 2017 – Good Management & Investments (GOOD) is partnering with the Small Business Administration (SBA) to select local winners for InnovateHER. This local competition was established to encourage more women entrepreneurs in the United States. The event is held 6pm on June 2nd at the Co-Lab Factory (14 Dekalb Ave, Brooklyn NY). Eligible business owners are encouraged to apply here.

Contestants will be judged based on providing products or services that have a measurable impact on the lives of women and families (30%), have the potential for commercialization (40%), and fill a need in the marketplace (30%). They are also required to provide a business plan.

The local judges come from wide and varied background, but they all are focused on greater gender equity in the United States. Saeed Jabaar, the Executive Director at Inclusion, has volunteered his time to help assess participants’ ability to have a measurable impact on the lives of women and family. His company has helped dozens of people from low-income communities to provide greater security for their family through supplying in-demand job training.

While Busayo Odunlami, the Chief Operating Officer at Venture Smarter and a consultant for the World Bank, has volunteered his time to assess the potential for commercialization. He has helped educate hundreds on finance and his work is leading the charge for smarter cities.

Finally, Ebonique Ellis, the Chief Executive Officer at GOOD, will be assessing whether the product or service fills a need in the marketplace. She has worked with numerous small businesses across the United States to help them create added value for their company.

Good Management & Investments is also offering an entrepreneurship course that will help participants write out a business plan. Although, the scholarship period has ended, the course is provided for the low cost of $45. Students in the class will have the opportunity to write out a business plan that can be used for the competition.

About Good Management & Investments

Good Management and Investments was founded in July 2016 to fulfill the the market’s need for low-cost affordable business consulting packages for new entrepreneurs. Its mission is to value human capital and productivity.


14 Dekalb Ave, 3rd Fl

Brooklyn, NY 11201


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New York is the City of Your Dreams

Category : music4werk , News

A small homage to Jay-Z’s inspirational track “Empire State of Mind”. His video was the inspiration for our mail campaign about our Brooklyn Entrepreneurship Class. Jay-Z’s rise to wealth is just one inspirational story from Brooklyn. Brooklyn has had many self-made millionaires from the projects including Howard Schultz, the CEO of Starbucks.

Other prominent Brooklyn Entrepreneurs include;

  • Lloyd Blankfein, CEO of Goldman Sachs
  • Ina Garten, Owner of Barefoot Contessa
  • David Geffen, Founder of Dreamworks
  • Jimmy Iovine, Founder of Interscope Records
  • Larry Namer, Founder of E! Entertainment Network

Sign-Up for Our Brooklyn Entrepreneurship Class

Learn more about becoming an entrepreneur with peer support with our Brooklyn Entrepreneurship Class today.


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Vicki Saunders’ vision for SheEO

By Amanda Steinberg

Vicki SaundersAsk any startup founder about the challenges they face, and you’ll hear similar responses: obtaining the funding they need to grow, and gaining access to professional networks with the right connections. Enter SheEO—the solution created by businesswoman Vicki Saunders to help female entrepreneurs overcome these exact challenges.

As the founder of five companies, one of which she took public, Saunders understands entrepreneurship. She has raised most types of capital, but believes that the traditional funding model is broken.

The Plan by Vicki Saunders

According to research commissioned by the National Women’s Business Council (NWBC), female entrepreneurs start companies with 50% less capital than male entrepreneurs. SheEO has a bold plan to transform how women-led startups receive funding with a new approach to crowdsourcing.

The SheEO model asks 1,000 women, known as ‘Activators’, to contribute $1,100 each to SheEO regional funds. Of this commitment, $1,000 (minus the credit card fee) goes directly into a pooled fund, and $100 goes to sustain SheEO. The pooled funds are then offered as individual loans to 10 female entrepreneurs, known as ‘Ventures’, at a zero-percent interest rate, which is paid back to SheEO over a five-year period.

All Ventures are coached monthly and start paying back their loans after three months—in 20 equal payments—over the five-year period. Every quarter, they report on their business impact, and the results are viewable online to the public. Once the money is paid back (SheEO has a goal of a 100 percent payback rate), new loans will be distributed.

In an inspiring twist Saunders calls “Radical Generosity”, the $1,100 provided by each Activator is a gift, not an investment. By 2020, the goal is to get a million women in regions all over the world to gift $1,100 dollars each, creating a billion dollars of perpetual capital.

How It Started

In the summer of 2013, Saunders ran an experimental cohort to pair aspiring SheEOs with existing female entrepreneurs in an incubation and mentoring program. The success of this experiment led to the formal incorporation of SheEO in 2014.

In the summer of 2015, 500 Canadian women joined together as SheEO’s founding Activators. They collectively raised $500,000 to fund five female entrepreneurs building new mindsets, new models, and new solutions for a better world.

Over 240 female entrepreneurs applied for funding in this first round. The final five Ventures were selected in a simple online process, with every Activator eligible to cast their vote as part of the selection committee. The initial five Ventures have already begun to see success from their association with SheEO. To date, these Ventures report an average growth rate of 30%, exceeding their targets.

Helping Businesses Grow

It doesn’t stop there: both Ventures and Activators receive multiple benefits from their participation with SheEO. Activators support one another, do business together, and also become each other’s suppliers, marketers, and advisors.

Nadia Hamilton, CEO of Mangusmode, an app that helps people on the autism spectrum live their lives with more independence, has acquired dozens of new corporate sponsors since her involvement with the SheEO network.

Activator Suzanne Biegel says that participating in SheEO has put her “in an active relationship” with fellow investors and entrepreneurs. Biegel loves that SheEO encourages Activators to put their ”financial, social and intellectual capital to work on behalf of Ventures, not just when you write your check but throughout the life of that relationship, in a way that’s fundamentally different” from traditional venture models.

From connections and introductions to coaching and membership, SheEO is growing into a community of radically generous women supporting one another to create a better world.

Get Involved

There are currently four active Radical Generosity regions, and SheEO welcomes both Ventures and Activators to join the movement. In addition to Canada, current active regions include Colorado, the San Francisco Bay Area, and Los Angeles. In 2017, SheEO plans to expand to many more cities globally, based on demand.

If you’re interested in becoming a Venture, note that the deadline for this round is quickly approaching. Visit the SheEO website by November 30, 2016, to learn more about how you can get involved. If you’re interested in becoming an Activator, please visit the SheEO website to get started.

The story “These women want to fund your business” first appeared on

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2017 Winner of Co-Lab Factory Scholarship

Brooklyn, NY – December 2016 | Good Management & Investments (GOOD) is proud to be the 2017 winner of the CoLab Factory scholarship. CoLab Factory, started by Shane Barbanel, has had an incredible impact on the Brooklyn community and the world-at-large.

In June 2016, CoLab Factory hosted 40 TrepCamp students with assistance from CoLab-Factory members, including Propel, Humblee, Rescuing Leftover Cuisine, Coop, and New York Natives. TrepCamp is the main training program for entrepreneurs within the initiatives of the Mexico-United States Entrepreneurship and Innovation Council (MUSEIC).

CoLab Factory continues this tradition by creating a new scholarship for women to offer free co-working space.  CoLab Factory has also paired the winners with Lenore Champagne Beirne, an investor at 645 Ventures and an Entrepreneurship coach at Bright Coaching.  “I am honored to be the winner of the #BuildYourDream Scholarship,” says GOOD founder Ebonique Ellis, “and to be among people who recognize the importance of entrepreneurship.”

Other Colab Factory peer is the social impact startup Propel, who secured $1.15 million in seed funding. The group of investors who funded Propel is primarily led by Chmod Ventures and included other key investors, such as WinWin, an investor group formed by Coinstar founder Jens Molbak.

2017 Winner of CoLab Factory ScholarshipAbout Good Management and Investments

Good Management and Investments was founded in July 2016 to fulfill the the market’s need for low-cost affordable business consulting packages for new entrepreneurs. Its mission is to value human capital and productivity. Their first business mailing address is the CoLab Factory space at 14 DeKalb Ave, 3rd Floor, Brooklyn, NY 11201 starting mid-January 2017.


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Farnoosh Torabi on being a breadwinner and other news around the web

Some news across the web on women and entrepreneurship, including some thoughts from Farnoosh Torabi on being the female breadwinner.

Farnoosh Torabi female breadwinners

11.9.2016 News for Women like Farnoosh Torabi

“I find that in marriages where breadwinning women are really thriving with their partners … they actually team up with their husbands,” Torabi said. “I find that we forget we are in a partnership and this person sitting next to you wants nothing more than to support you.”

Women are sometimes tempted to do it all alone, but Torabi says that’s a “fast route to disaster.” She instead suggests women ask their partners to claim responsibility for important household tasks, from acting as caretaker to the children to managing the bills.”

“A lot of the guys thought I was just the cleaning lady,” says Hicks. She would often play along, not wanting to tip her hand. “I wanted to compete with the guys at first, without them knowing who I was,” she adds. Her commercial construction company did a little over $500,000 in contracts last year, and almost the same this year. She’s already got $1.5 million in contracts lined up for 2017.”

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Solange “Cranes in the Sky” #tracks4werk

Once a week, preferably Monday, but this post is late, we plan on posting a new track to listen to while at work. This week, it is Solange’s “Cranes in the Sky”. It’s nominated, because it’s a new track with a video that references work. She croons, “I try to work it away.” Solange is musically chronicling complacency, the sense of doing things without true purpose to avoid confronting your true feelings about a topic.

solange I tried to work it away cranes in the sky

Solange in her video “Cranes in the Sky”

For an entrepreneur, this sort of aversion can cause problems for productivity and must be confronted in order to fulfill your company’s true potential. However, everyone has or will ignore the obvious at times to avoid dealing with problems. This blog will list five ways to overcome this obstacle:

Let the Cranes Track Inspire YOUR Company’s Greatness

  1. Invest in People. The best way to get out of your own complacency cycle is to work or volunteer for others. Whether you choose to work on your community or with your own employees, working with others can help inspire you to learn more about your market audience and your employees productivity. Helping others around you will inevitably be helping yourself in the long-run.
  2. Educate Yourself. Self-education is the key to eradicating complacency in your own life. Take time to learn a new skill whether related to your business or not. Taking time for developing your mind will never be something that you will regret.
  3. Take a Vacation. I prefer to mix business with pleasure, so take a workcation. Go to a business conference in an exotic location and write it off as a work expense, but enjoy it for what it’s worth. Take your family, friends, or partner and make your business truly something your loved ones are just as invested in as you are.

Now, take a moment to enjoy Solange’s “Cranes in the Sky.”


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Common Issues with a SAM.GOV account issuesWhen new clients are interested in working with the federal government, there are several hoops that need to be dealt with. The first step is setting up a SAM.GOV account. The System for Award Management or “SAM” is an official website of the U.S. government.

The system was developed by IBM with a $74 million dollar eight-year contract to consolidate all federal government agencies bidding processes onto one website. The website had been fraught with security and usability complaints since the launch in 2010.

This blog post will deal with how to solve the common issues users face.

IRS TIN Matching Validation Error for SAM.GOV

The IRS TIN Matching Validation error is a frequent occurrence for first-time applicants. Many small businesses change their names frequently to suit their clients or their expectations. However, the information on your EIN and the name on your DUN’s number must be exactly the same.

You can correct the issue by changing the information listed by the IRS and/or Duns and Bradstreet. The IRS has a shorter process to change the EIN number, while changing the DUN number takes up to seven days. (The Government Accountability office filed a 17-page report  on the “effectiveness” of the Duns and Bradsheet identification numbers in 2012.)

If the issue isn’t resolved through matching your EIN and DUN, you can than call (866) 606-8220 to talk to an operator.

Additional Reading

For further reading on security and userbility issues, please see the following:

  1. LA Times Article
  2. Federal News Radio, “Cyber vulnerability in GSA’s SAM portal exposes vendors’ data”.


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Financial Education is the key to Financial Freedom

Category : Financial Education , News

“Financial freedom is available to those who learn about it and work for it.” – Robert Kiyosaki

There has been a growing epidemic of financial illiteracy in the United States. Our current culture has continually encouraged us to equate debt as a necessary evil. The best and brightest of this country are being pushed into expensive colleges even before they decide their careers. While good entry level jobs for those without a college diploma have become non-existent.

bandsPrioritizing Financial Education

The current crisis requires financial education from each and every one of us. We all need to learn about ways to increase our assets and decrease our liabilities. Innovation starts with accumulating financial literacy. Every Thursday, GOOD will be publishing a new blog on financial education. Our blog series will also post fun quotes to post and share on Instagram, Facebook, and Twitter. We want to encourage you to share your own financial education journey with your own friends and family, Therefore, the more people who become aware of how wealth is created, the more you will find opportunities to success.

We look forward to working with you on your journey. If you’re ready to take the next steps in your future, please schedule a consultation. Services provided can help young entrepreneurs achieve financial success. As a result, we cater to a young and diverse audience looking to break financial barriers.


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Volunteering to Reaffirm Your Corporate Values

Every business leader should volunteer to engage and challenge themselves to truly understand the market. I had the opportunity to attend Ladies of Liberty Alliance (LOLA) Leadership Conference and I returned to NYC truly invigorated to face the challenges before me. We had the opportunity to strengthen our own beliefs with like-minded individuals and to encourage one another to face the challenges before us. It also helped me strengthen my own ideals for the corporate values of Good Management and Investments by allowing myself to talk to other female innovators who have a unique feminine perspective to business and life.

On the Elevator Pitch Workshop



I had to create an elevator pitch to recruit individuals into the Ladies of Liberty Alliance local New York City club and I really enjoyed mine and wanted to share with my clients and prospective clients,

“Only 4% of CEOs at Fortune 500 companies are women. There are debates on why women aren’t able to move-up the ladder at these companies, but there is less talk on why women aren’t just making their own damn ladders. Why women aren’t starting new businesses instead of relying on a man to promote them?

As a business executive who volunteers her time with Ladies for Liberty Alliance, I have a chance to not see myself as a victim of a man’s selection, but to hold my own destiny. I meet women who are unashamed of thinking for themselves and making their own opportunities. I think you’re a free thinker that might enjoy that as well.”

The women who shared how they came to liberty stories were truly inspirational and self-affirming. Each story reflected my own perspective as well. I was truly honored that Nena Whitfield asked me to recount mine again on their website. (Read here) It gave me the opportunity to think about my own personal story of liberty. I didn’t realize how positive my own perception of liberty would be until I placed the words onto paper. I’m hopeful that I can pull in my own family history of good values bringing a successful life towards my new company Good Management and Investments. I believe corporate values that promote the market’s needs are essential to growing a strong company.

I also enjoyed the new head shot that I received (included in this post to humble brag about it).*

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Young Entrepreneur Program

The registration deadline is May 15, 2018.

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